The Book of Freak

It wasn’t long ago that we posted a video from OK Go, the excellent, This Too Shall Pass. Seems the label they were with harmed their viral marketing by blocking the video from the usual social outlets, which given that the band garnered their success from You Tube, didn’t make a lot of sense.

Anyways… They have now launched their own record label and their new video is going completely social via Facebook and You Tube.

Being as that I enjoy the videos so much and also being an avid supporter of the little fish, go it alone labels I thought it worth posting the new vid.

OK Go – This Too Shall Pass

If you are anything like me you will have loved the previous music videos from this band. I think the beauty of the earlier videos was that, technically, they could have  been made by anyone with a sense of rhythm, a fantastic imagination and a video camera. This video is also very clever but you can see that money has been spent on it which puts it in a different class. Don’t think that this is any slight on the video however as it is truly excellent and the mind boggles as to how they set it all up. You can watch this many times and notice different things each time.