The Book of Freak

It wasn’t long ago that we posted a video from OK Go, the excellent, This Too Shall Pass. Seems the label they were with harmed their viral marketing by blocking the video from the usual social outlets, which given that the band garnered their success from You Tube, didn’t make a lot of sense.

Anyways… They have now launched their own record label and their new video is going completely social via Facebook and You Tube.

Being as that I enjoy the videos so much and also being an avid supporter of the little fish, go it alone labels I thought it worth posting the new vid.